COORIEMUNGLE’S Chris McKenzie has been named president of Jersey Australia and has set his sights on increasing the market share of the breed.
Mr McKenzie has been on the Jersey Australia board since its inauguration and was previously part of the Victorian committee.
His priorities include growth in genetics, promotion, milk marketing and improving services for members.
“All decisions we make have to focus on what is best for members; it’s a members’ organisation,” he said.
Mr McKenzie said the efficiency of Jersey cows should inspire an increase in market share.
“We believe we have a cow that is more efficient in producing something beneficial to the broader market. We will be focusing our promotion and milk marketing on these efficiencies in an era when everything counts for the bottom line.”
Mr McKenzie said Jersey Australia wanted to spark farmer interest in stud breeding.
The organisation also wants to help farmers achieve a good return for their commitment to the industry.
“People want to see value and reward for being in the industry and that they can achieve something through genetics and stud breeding.
“There are a lot of hurdles facing the industry, but I have a strong passion for the Jersey cow and I’m convinced we have something of value to put forward to younger breeders and to other farmers.”
Mr McKenzie replaces Peter Ness as president.
The other positions in the Jersey Australia leadership team are:
- Senior vice president Trevor Saunders
- Junior Vice President and Genetics Committee Chair Lisa Broad
- Treasurer Paul Lenehan
- Promotions Committee Chair Jane Sykes
- Jersey milk pricing committee Peter Ness.
Jersey Australia aims to develop the genetic pool of the cattle and expand the influence of the breed across the world.
It also collects, verifies and publishes information relating to the commercial benefits of Jersey cattle for owners.