The five-minute video put up on Facebook has received almost 30,000 hits and shows a large number of pedestrian within touching distance of vehicles travelling along the GOR between Gibson Steps and the Twelve Apostles during the Easter long weekend.

Victoria Police’s south-west road safety advisor Acting Senior Sergeant Dean Greenwood said the GOR was extremely busy on long weekends and special events like the Chinese New Year.

He said one of the few positives was that there was so much traffic that the chances of a high-speed collision was limited.

"It's very interesting, but it's like that a lot on public holidays," he said.

"Conditions like that are clearly a concern for Victoria Police. Any time there are pedestrians and motorists in such close proximity is a concern. It's less than ideal to have our vulnerable road users - pedestrians - that close to traffic."

Acting Senior Sergeant Greenwood said that despite vehicles travelling at low speed, there was still the potential for serious injury collisions.

"We are working with stakeholders, including Parks Victoria, Tourism Vic and VicRoads, to improve the situation but there's no overnight fix," he said.

"Given the necessary funding we would want to put in place permanent infrastructure - such as walkways, rails and designated car parks to separate vulnerable roads users and motorists. It's all about the funding."

The police road safety chief said that initiatives like the walkway under the GOR at the Twelve Apostles greatly improved safety.

"We are working with stakeholders to try and come up with solutions. With so much traffic there is the potential for trauma … it's a recipe for disaster."

Acting Senior Sergeant Greenwood said there had been a number of traffic incidents during the past week along the GOR, including a fatal bus accidents near Apollo Bay, a car fire involving a Holden Commodore carrying eight people and other accidents near Camperdown, Cobden and Beech Forest.