VicRoads chief executive John Merritt wants users to tell him which roads need upgrades when he visits the region on Thursday.

Mr Merritt, who will ride the region’s rough roads, is hosting an “open house” session in Portland.

“We want to hear directly from residents and industry about what matters most to them,” Mr Merritt said.

“The Victorian government recently announced significant funding to fix roads in the south-west, and before we start work, we want to make sure that our priorities align with community expectations.

“Myself and members of the senior leadership team will be there to listen and respond to people’s concerns and we’re looking to identify opportunities that will make a real difference in the short and long term."

Mr Merritt said feedback would identify road maintenance priorities.

The visit comes after months of lobbying by the region’s councils for funding to fix deteriorating roads caused by last year’s wet winter.

“The state and federal governments announced $90 million for improvements to major roads last November.

Mr Merritt and senior staff will inspect key roads during a two-day visit, including the Myamyn-Macarthur Road.

The feedback session is at Portland Civic Hall on Thursday from 4.30pm to 6.30pm.

Those unable to attend can give feedback online at engage.vicroads.vic.gov.au