RESULTS from the first Warrnambool radio ratings survey in eight years have returned strong results for the city’s only commercial broadcasters.
ACE Radio’s Warrnambool-based FM station Coast FM was the most listened-to station in the market with 37.7 percent of all listeners. Its AM station, 3YB, had 21.7 per cent of listeners to come in number two.
The ABC’s youth-focused station Triple J was third with 7.3 per cent. ABC local was fourth with 4 per cent of listeners, followed by ABC Radio National (2.5 per cent), ABC Classic FM (1.5 per cent) and ABC News Radio (0.5 per cent).
The FM band was most popular on the weekend with 35.3 per cent of all listeners turning into Coast FM.
Coast FM’s locally-produced breakfast show Monkey, Loggy and The Big Fella, featuring Matthew Monk, Lauren Temuskos and Matty Stewart, was the number one program in the slot, with a commanding 41.7 per cent of all listeners.
3YB’s The Morning Rush with Jon Vertigan and Maria Foundas was second, with 20.3 per cent, followed by Triple J (7 percent), ABC Local with Jeremy Lee (5.3 per cent), Radio National (2.8) ABC Classic FM (1.1 per cent) and ABC News Radio (0.4 per cent).
The morning slot was won by 3YB, with its simulcast of Fairfax Radio’s Neil Mitchell talkback program attracting 27.7 percent of all listeners.
Coast FM and 3YB commissioned the survey, with company Xtra Research contacting 600 people between March 16 and 28. Station boss Peter Headen said the excellent results for both ACE Radio stations was a great outcome.
“The results show just how good a commercial radio product we are providing in our listening area. They reflect the effort that goes into producing a quality service and the close relationship we have with our listeners and clients,” Mr Headen said.
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