The 43-year-old has declared he will stand as the Australian Country Alliance candidate for South West Coast at the November state election, taking on Premier Denis Napthine and Labor contender Roy Reekie.

Mr Moore, who owns and operates Warrnambool Holiday Park, said he gravitated towards Country Alliance after frequent meetings with the minor party’s upper house candidate Garry Kerr.

“I’ve known Garry for a fair few years and we’d always talk about the issues affecting this area when he’d stay at the park on holidays,” he said. 

“We kept talking and I thought it’s about time the average bloke stood up for issues like the Warrnambool breakwater and the saleyards.

“We get a lot of talk from politicians, a lot of inquiries and looking in to things. 

“But I want my campaign to be about getting things done, taking on the problems instead of hiding behind fancy words.”

Originally from Melbourne, Mr Moore had a variety of jobs in the state capital before moving to Warrnambool seven years ago with wife Lisa.

He has previously spoken out on issues ranging from the use of the Warrnambool breakwater and the city’s proposed traders’ levy.

“They may be local government issues but the state government has the power to act when the council is doing a poor job,” Mr Moore said. 

“Everyone knows about how fishermen are bypassing Warrnambool on their way to Portland because the facilities we have at the breakwater aren’t up to scratch. The state government needs to step in on that one.”

Mr Kerr said Country Alliance was intending to run in every seat at the state election, with businessman Steve Price standing in Lowan and a yet-to-be-announced candidate in Polwarth. Both seats are safely held by the Coalition.

“We went to the Farmer’s Night Off event this week, the only political party to be represented,” Mr Kerr said.

“We’re the only party that cares about farmers, that cares about country people, unlike the National Party, and I think the voters are starting to realise that.”

Mr Moore is the fourth declared candidate for South West Coast after Dr Napthine for the Liberal Party, university student Thomas Campbell for the Greens and solicitor Mr Reekie for the Labor Party.