THE new body charged with promoting Great Ocean Road tourism says businesses will need to get on board if it is to have any impact.
The Great Ocean Road Regional Tourism Board was launched on Friday in Warrnambool, replacing the former Shipwreck Coast Marketing body.
About five paid staff with a chief executive and board of directors will head up the group. The state government has bankrolled $40,000 towards the $180,000 project.
Chief executive Liz Price told The Standard the primary aim was to get people to stay longer in the region.
“If you look at the coach market, they’re really up and back in the same day. How do we get coach (operators) to consider staying more than one day?” Ms Price asked.
“The organisation wants to take more of a facilitation approach. For example, maybe there’s a training program that’s happening in Warrnambool — maybe it could happen in Apollo Bay or Geelong.
“It’s to build the Great Ocean Road as a sustainable tourism destination, it’s not just about promoting — it’s about what sort of investment we need and working with the community to get them to embrace tourism.”
Premier Denis Napthine also attended the launch.