Box office gets animated as holiday kids flock to cinema

KIDS movies dominated at the Capitol Cinema in Warrnambool in 2013, with six of the 10 most popular films at the box office computer-animated family films.

The runaway hit at the three-screened cinema was the sequel to Despicable Me, which sold 1400 more tickets than the second-most successful movie Monsters University.

Manager on duty Sam Thomas said it was “a little bit strange” that the most popular film would sell so many more tickets than the second most popular.

“They both came out at the same time in the winter holidays, where it’s always busy,” Mr Thomas said.

“Maybe it’s because the first (Despicable Me) came out more recently than (Monsters University predecessor) Monsters Inc.”

He said it was not surprising that the majority of the films in the top 10 were aimed at families and came out during school holidays.

Mr Thomas said he was unsure how 2013 stacked up against previous years, but added he “found it pretty busy”. “Different times of year are always busier than others,” he said, adding it had been “flat out since Christmas” with screenings of the second Hobbit film, Anchorman 2, Frozen and The Secret Life Of Walter Mitty.

“We’ve been selling out a few sessions. The whole first day of (The Hobbit: The Desolation Of Smaug) was sold out.”

The second Hunger Games film was the third most-watched film and the highest-selling movie that was not aimed at children, instead targeting a teen or “young adult” demographic.

Baz Luhrmann’s The Great Gatsby was the only drama to make the top 10.


Despicable Me 2: Most popular movie.

Despicable Me 2: Most popular movie.


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