Forget the football - commercials are the main game at this year's Super Bowl.
Expected to draw viwer numbers in the tens of millions, the price of a commercial this year has been set at an average of US $4 million per 30 seconds.
With a price tag that hefty, advertisers have gone all out, creating ads that cover the funny, touching, wild and wacky.
Hyundai Santa Fe
2013 Sisters Fiat 500L
Toyota Rav 4