Lamb's party power highlighted

A promotion poster

A promotion poster

Meat & Livestock Australia (MLA) has launched its latest lamb marketing campaign – positioning lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements.

The new campaign continues the theme that lamb is a dish that brings people together, with the creative content for online, social and TV showing the Gods, Goddesses and Prophets of different faiths and beliefs coming together over lamb at a modern day spring barbecue.