Rebel Sport will soon have a store in Warrnambool.
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Super Retail Group is set to re-brand its Amart sports stores to Rebel outlets.
Warrnambool’s Amart store opened last December. Super Retail Group intends to convert Amart stores to Rebel by the end of October and discontinue its Amart brand. In a statement, the company said there would be no job losses with Amart staff transferred to the Rebel operation.
“The Amart Sports brand has been and continues to be a strong performer for Super Retail Group, however, as a business it is important we are realising a strategy that places the group in the optimal position for strong and sustained growth, and that we anticipate and respond to changing and market dynamics that continuously evolve,” the statement said.
“Focusing on the Rebel brand will enable us to offer customers an expanded range of solutions and services at more locations, concentrate our investment building world-class omni retail capabilities, and further streamline the end-to-end supply chain required to deliver the seamless omni experience that customers expect.”
The company said it expected savings of about $15 million a year after two years through marketing and administration synergies.
The Super Retail Group also includes BCF, Rays and Supercheap Auto.