Simpson is the new LEGENDAIRY Capital for western Victoria and will represent the region in the competition to be this year’s national LEGENDAIRY Capital.
Simpson Community Centre coordinator and town nominator for the dairy industry promotional competition, Debra Smith said the win had given the area a lift after a challenging time for the industry.
Ms Smith said the town was often overlooked in favour of its bigger or higher-profile neighbours but its new LEGENDAIRY Capital status would put it on the map.
She said the town rallied behind the application, which was initiated by the local Lions Club and expanded to the Community Centre committee and other local residents.
Simpson is one of eight 2017 LEGENDAIRY Capitals from Australia’s eight dairy regions to receive $2500 to invest in a community project. Simpson will use the money to revitalise the local historic park.
The winner of the national LEGENDAIRY Capital 2017 title will be announced In September.