After some 70 years as the Daily Planet's star reporter, Clark Kent is to leave daily journalism, protesting that hard news has been swamped by too many soft stories.
Superman's altered ego may become a blogger.
In the latest issue of DC Comics' Superman #13, Kent stands up in front of colleagues and announces his resignation.
It is not the first time Superman has sought to move with the times.
In 1971, when Galaxy Broadcasting bought the newspaper, Kent picked up the microphone for a stint as a broadcaster, apparently an unsuccessful career move as he returned to the typewriter just as Watergate and ''Woodstein'' turned print journalism into a kind of American white knight.
Other Superman zeitgeist moments over the years included falling for fellow reporter Lois Lane and working for a pig of a boss, Perry White, the Planet's editor.
In Superman #13, White complains that Kent had not filed enough Superman stories. Kent fires back, saying Superman hadn't been as active, but when Lane, now a TV producer, takes White's side, Kent slams her show's lack of hard news. Kent uses his X-ray vision to hack Lane's mobile and finds out she is moving in with her boyfriend.
After more aggro, Kent stands up, removes his spectacles, and lets rip: ''Why am I the only one who sounds like an ink-stained wretch who thinks news should be about, I don't know, news?!''
White: ''Go easy on us mortals, Clark. Times are changing and print is a dying medium.''
Kent storms out, calling on his colleagues to stand for truth, justice, and ''yes, I'm not ashamed to say - the American way''.
People who love literature often look down their reading glasses at the idea of comic books as the meaning of life. But Superman, disguised as mild-mannered Clark Kent, has spent much of his comics career counterpointing the bigger issues that face American society.
An immigrant from another planet, he came out of the Depression to fight corrupt politicians and businessmen, the perfect fusion of brains and brawn serving the greater good. Along the way he may have become the American Boy Scout but he is also a working model of American capitalism's strongest engine, wish fulfilment.
Kent's resignation from the Daily Planet may be symbolic of America's loss of faith in institutions.
Writer Scott Lobdell told USA Today Kent's departure was ''what happens when a 27-year-old guy is behind a desk and he has to take instruction from a larger conglomerate with concerns that aren't his own … Superman is arguably the most powerful person on the planet, but how long can he sit at his desk with someone … treating him like the least important person in the world?''