The Warrnambool saleyards will now be referred to as the South West Victorian Livestock Exchange (SWVLX).
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Following a Council decision to retain the saleyards, manager Paul White and stock agents designed a new name and logo.
Mr White said the re-branding reflected a facility that served a large region, not just Warrnambool.
The annual value of cattle sold through the facility topped the $100 million mark last financial year.
Warrnambool Stock Agents Association President Anthony Mahony said the agents were looking forward to another solid year under a new brand.
“The reality is that the SWVLX is the premier livestock selling facility in the region and its name and image needed to acknowledge that,” he said.
