At first I thought it was an ad for Beyond Blue. A man, clearly depressed, drags himself out of bed to begin another mundane Groundhog Day of existence. He drags himself to the kitchen for breakfast and looks as if he may self-harm with the kitchen knife used to slather jam on his toast.
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This sad sack then boards a train where he wistfully stares into the distance until a pretty woman seated in the carriage nearby diverts his attention. Their eyes lock, shy smiles ensue and an undeniable connection is made.
She then gets up to leave the train, leaving our anti-hero to his mediocre existence once more. Or does she?
Over the twang of a melancholic guitar and mournful lyrics a tag line appears on screen declaring "Find your moment", implying if you don't, you may never again. It is a powerful and potent message that resonates not just for those looking for love, but also those who are looking to reignite a faded spark of desire or simply are bored and craving something more.
Ashley Madison is back people. Only this time the dating site that caused world headlines a year ago in a hacking scandal is no longer promoting the message "life's short, have an affair". It's more, "life is dull, have an affair".
By adopting the more PC "find the moment" slogan, the site is implying that monogamous relationships are stifling and boring. Infidelity, if not a panacea for all pain, is certainly an invigorating tonic. Magic moments of connection are elusive and enticing. And damn if I don't, at least in part, agree.
I see several of my friends who are staying in marriages because of children and are desperately unhappy as a result. I notice others who are yet to find love. Most admit that they would break their marriage vows, or be with someone who is already committed, if they knew they wouldn't get caught.
It is a common dilemma, with Sexual Health Australia suggesting 70 per cent of all marriages experience an affair and around 60 per cent of men and 45 per cent of women admitting an affair has occurred sometime in their marriage.
It is no surprise then that when the Ashley Madison site was hacked last year it was discovered it had 37 million members worldwide. That is a hell of a lot of people who want another moment, another chance at the thrill of lust and connection that is at the biological core of us all.
So, what is the solution? Perhaps it is not to make the promise of death till us part monogamy in the first place. Perhaps we should understand that desire doesn't begin and end with our beloveds and discuss this openly in our relationships. Maybe a discrete affair is the answer to self-fulfillment?
What I do know for sure however is that in "finding that moment" you must be prepared for others that may ensue. The moment your devastated partner discovers your betrayal, the moment you have to tell your kids you have cheated, the impact an affair will have on your family, friends and peers. Where you will be when the fling inevitably loses its zing.
Perhaps the message in these ads is that if you are miserable, free yourself first from the ties that bind and find your moment when you are in a position to seize it. Or suck up the fact you may want more and look at what you have instead.
Those ensuing moments following a romantic tryst are likely to make you more miserable than the sad sacks in the Ashley Madison ads and turn those who love and trust you in to the lost and lonely as well.