The Twelve Apostles and The Blowhole will get new lookouts under a project that has received $9.8 million in State Government funding.
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The project forms stage one of a masterplan that will revamp parts of the Shipwreck Coast and boost tourism.
Victorian Minister for Energy, Environment and Climate Change Lily D’Ambrosio is set to visit the region on Saturday to announce the funding.
The project will include the construction of new lookouts at the Twelve Apostles and The Blowhole sites, a new pedestrian bridge over Campbell’s Creek in Port Campbell with connecting trails and a Wi-Fi and digital interpretation platform focused on the Twelve Apostles.
“The Shipwreck Coast is an international tourist destination and this investment will help strengthen the local economy through sustainable tourism,” Ms D’Ambrosia.
The minister said although the shipwreck coast attracted 2.6 million tourists a year the average visitor stayed less than 40 minutes and only spent 18 cents.
The projects funded under stage one of the masterplan are designed to encourage longer stays and spending in local communities.
The masterplan was released in December last year.
According to the minister, stage one of the masterplan will create 120 new jobs and generate an additional $12 million for the local economy over a 20-year period.
The overall masterplan for the site focused on seven precincts including Port Campbell, Bay of Islands, Peterborough, London Bridge, Loch Ard Gorge Twelve Apostles/Glenample and Princetown.
The revamp is expected to assist areas further down the coast affected by 2015 bushfires.