JULIA GILLARD and her frontbench say they are ''calling'' him. It started with THE speech that has gone viral, firing up fed-up women globally. Now every time Tony Abbott makes what Labor believes to be a vicious or sexist comment, the gloves are off.
The Opposition Leader is hitting back, accusing the Prime Minister of cynically playing the ''gender card''.
So what are the claims behind these increasingly bitter, intensely personal accusations?
Frontbencher Jenny Macklin says ''every single day, Mr Abbott sits across from the Prime Minister [in Parliament] and abuses her. He calls her names across the table repeatedly. And it is just time it was called out.''
Government sources say Mr Abbott repeatedly taunts ''liar, liar, you're lying again'' over the dispatch box, usually too softly to be heard by Hansard. In question time yesterday Ms Gillard revealed Mr Abbott had quietly accused her of being a ''piece of work''. He was forced to withdraw.
''I am offended by the sexism, by the misogyny, of the Leader of the Opposition catcalling across this table at me as I sit here as Prime Minister,'' she said on Tuesday.
Coalition sources claim Labor gives as good as it gets, saying one Labor backbencher yesterday hurled the world ''douchebag'' in the direction of Mr Abbott and his frontbench and another, Steve Gibbons, used the same word in a tweet about the Opposition Leader.
They insist in February Ms Gillard herself leaned across the table and said Mr Abbott should come across the chamber and hit her, because that was clearly what he wanted to do.
Ms Gillard was offended when Mr Abbott stood beside signs that said ''ditch the witch'' and ''Bob Brown's bitch''. Mr Abbott's office says he didn't know the signs would be held up behind him.
The Coalition says Labor is hypocritical because the former NSW MP Belinda Neal taunted the heavily pregnant Liberal MP Sophie Mirabella in 2008 that ''evil thoughts will turn your baby into a demon'', and Ms Gillard's response was to say Ms Neal was ''a good member''. In fact that whole saga was sent to the privileges committee, which found Ms Neal had uttered the phrase after Ms Mirabella asked of her ''are you a man hater?''
And the Coalition recalled an allegation that Labor MP Mark Dreyfus had once called Ms Mirabella a ''bitch'' - apparently what Mr Slipper was also trying to say in the text when he called her an ''ignorant botch''.
Mr Dreyfus withdrew the ''unparliamentary language'' but said he hadn't used the word ''bitch''. He won't say what word he used to avoid repeating the offence.
With both sides determined to give no quarter, every MP will have to mind their words. If a dispute had become this personal and poisonous in any other workplace, it would be time to call in HR.