SOUTH-WEST television is set for a major shake-up after the Nine Network announced it was parting ways with regional affiliate WIN television.
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Nine announced on Friday it had signed a new deal with Southern Cross Austereo, which currently carries Network Ten programming in Regional Victoria.
The new affiliation agreement comes into play on July 1 and Southern Cross will pay Nine 50 per cent of its advertising revenue.
In a statement from Southern Cross posted on the Australian Stock Exchange website, the deal would see its channels “carry Nine’s branding and broadcast its premium Australian and international content including The Voice and the Block, as well as all NRL and cricket broadcasts, providing a seamless Nine brand across metropolitan and major regional markets.”
The deal will see Southern Cross broadcast Nine content across regional Victoria and in New South Wales and regional Queensland.
Nine CEO High Marks was pleased with the deal.
"This is a great outcome for Nine and Southern Cross,” Mr Marks said.
“We are confident that, together, we will offer a premium viewing experience for audiences and a best in class platform for advertisers."
Southern Cross CEO Grant Blackley said the deal “brings the attraction of picking up a larger audience and therefore a commensurate larger revenue opportunity.”
Fairfax Media understands WIN has been in talks with Ten about switching to the lower-rating network, whose audience and revenue performance has improved significantly in the past year.
Bermuda-based owner of WIN Corp, Bruce Gordon owns 14.99 per cent of Nine and 14.99 per cent of Ten.
WIN is yet to comment.
