Get rich by talking about yourself in the third person

By Catherine Robson
Updated February 27 2016 - 10:23am, first published February 10 2016 - 12:15am
Malala Yousafzai at the United Nations General Assembly in New York City in 2013. Photo: Fox Searchlight Pictures
Malala Yousafzai at the United Nations General Assembly in New York City in 2013. Photo: Fox Searchlight Pictures
Cleveland Cavaliers forward LeBron James raised eyebrows when he referred to himself in third person. Photo: Darren Abate
Cleveland Cavaliers forward LeBron James raised eyebrows when he referred to himself in third person. Photo: Darren Abate

In 2010, US All Star basketballer LeBron James was interviewed about his controversial decision to leave the Cleveland Cavaliers for the Miami Heat. He repeatedly referred to himself in the third person, saying things like "I wanted to do what was best for LeBron James, and to do what makes LeBron James happy." Hugely successful on and off the court, the unusual language was at first taken as a sign of self-important vanity.

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