That’s the Warrnambool Agricultural Society’s message as it battles to keep a 162-year tradition alive.

The society on Friday revealed next month’s event would be the last in its current form if it fails to make a profit – something it has been unable to do for more than eight years, eating into reserves.

And the society’s committee knows the show is unsustainable.

It needs volunteers to ensure the gates open, it needs support from the public and it needs the weather gods to smile if the show is to survive.

The show was once a premium date on the city’s events calendar, including a public holiday. It was the one weekend of each year when rural collided with the city; urban residents were exposed to agriculture. It was a great family outing, something for everyone – kids’ entertainment, animals, competitions, exhibits, crafts, cooking, arts and equestrian events.

Most of us have fond memories of winning a prize in something; picking up a showbag, taking a wild ride and patting an animal in the nursery. The good old days.

But times have changed.

The public holiday no longer exists, entertainment is far easier to access, it’s cheaper to buy many items from a show bag at stores and a ticket to a theme park represents better value.

The challenge for show organisers is finding a formula for success. Whereas in the past it could repeat the same features each year, the paying public demands more.

Has the show run its race?

It used to attract trade exhibitors in droves but they now have the agricultural-specific Sungold Field Days to attend in February. Should the show merge with the field days and create a mega event?

Clearly, organisers of this year’s show are serious about saving the event. The fact they have taken their plight public underlines the seriousness of the situation.

Next month’s show must be seen as the first step in rebuilding the event. Organisers need help and as a community, we owe it to them to have a go at saving the show. Maybe one jam-packed day could be the answer.

If we value it, volunteers will come forward and people will vote with their feet. But organisers need to understand they have to be open to change, fast. Before it’s too late.