A NEW logo and a splash of colour are all part of a wider plan for the Warrnambool Art Gallery to become the best gallery of its size in Victoria.
And the staff have set themselves 1000 days to do it.
A new five-year strategy, bright new branding and a new attitude to arts and culture are the driving forces behind the push.
“The gallery has a renewed focus and energy in our community, and the new brand reflects that,” its director John Cunningham said.
“We want people to discover and explore arts and culture in Warrnambool and using this bold new brand to invite people in is part of our plan to be more accessible to people.
“We want to become less of a known and more of an unknown. We want to be fun. The new gallery will be stimulating, cutting edge and lead by great ideas. We want to push the boundaries and get people talking.”
The bright orange WAG brand uses the initials of the Warrnambool Art Gallery.
“Orange is a youthful colour and the new name gives us a mischievous feel. There is nothing static about the logo, it can be used in a different number of ways to show any number of different things. It will be constantly evolving.”
Splashes of colour have already been added to the gallery, with the room previously housing the permanent collection turning from a shade of deep red to a bright and vibrant grass green, with new Victorian era-inspired embossed wallpaper.
The Alan Lane Community Gallery will become an educational space and a bookcase and orange reading furniture have been brought in to encourage people to stay a while.
“The first exhibition in the front gallery in its new role is Aboriginal artefacts, with the focal point being a beat-up Volvo station wagon.
“Local aboriginal elder Robbie Lowe senior told a story of how a local farmer would put stones from his paddocks in a beat-up old car.
“So we brought in a car and filled it with aboriginal stone artefacts. The car was repainted in bright orange and features an abstract artwork of local scenes.”