The CBD and eastern precinct were abuzz on the weekend with shoppers in a festive rush, and many of Warrnambool’s business owners are hoping the busy Christmas and Boxing Day period will make up for a lean retail year.

An opposition campaign to the recently defeated proposal for a business promotion levy in Warrnambool frequently cited tough trading conditions and an inability by some traders to carry another cost impost.

Max Taylor, Commerce Warrnambool vice-president and Taylors Surfodesy owner, said long business hours were essential for CBD retailers this week, even on public holidays.

“We’ve been trading the long hours for 10 years now for this period,” Mr Taylor said.

“Without a shadow of a doubt, a majority will jump on the bandwagon and trade the extra hours at this time of the year.

“Alternatively we should all be looking at shorter hours during winter time.”

Gateway Jewellers own-er and Warrnambool City councillor Brian Kelson said Christmas shopping patterns had been the same for a few years.

“Today’s been quiet, but (Saturday) was a very, very busy day,” he said.

“People still think we’ve got a week until Christmas and that there’s plenty of time.

“The next few days will see the bulk of the takings.

“I’m hearing mixed stories from other retailers — some are up, some are down.”

Electronic items including iPhones and iPads have been a sought after item in Warrnambool, selling out at several electronics stores.

With many issues facing the CBD retail sector, Mr Taylor said most traders would be happy to equal last year’s sales.

“Things are moving along OK but I don’t think anyone’s breaking any records.

“Figures so far show we’re on par with last year so we’re happy with the way it’s moving along.

“At best you’d be aiming to get last year’s figures,” Mr Taylor said.

This month’s Westpac-Melbourne Institute consumer sentiment index was at its lowest point since August 2011.