Officicals were forced to halt play in an Europe League match between Tottenham Hotspurs and FK Partizan after fans invaded the pitch to take selfies with Spurs players.
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Players and managers were taken from the field at the 41st minute mark after a third successive pitch invader caused referee Yevhen Aranovsky to stop play.
The invasion has the hallmarks of a guerilla marketing stunt with the three pitch invaders wearing the same shirt advertising BassBuds, a Tottenham club partner and 'official' headphones of the Spurs.
Here is that fan, finally caught by the stewards at White Hart Lane.
#THFC
pic.twitter.com/nZkLULUYnD — Hotspur Related (@HotspurRelated)
November 27, 2014
The pitch invader grabbing a selfie with Naughton, Vertonghen and Lamela.
#THFC
pic.twitter.com/jpYzmb9vRs
— Hotspur Related (@HotspurRelated)
November 27, 2014
The initial exhibitionist was able to avoid security for over a minute, while running around the field snapping 'selfies' with several Hotspur players including Kyle Naughton and Jan Vertonghen.
Hotspurs striker Roberto Soldado attempted to remove one of the invading offenders after security seemed helpless to address the issue.
The match which was goalless when play was interrupted, resumed after a nine-minute delay. Tottenham eventually claimed a 1-0 victory, however officials will face questions over the ease at which invaders were able to enter the pitch and the seemingly lack of security to prevent them.
The official Twitter page of Tottenham Hotspurs claimed that "three pitch invaders at tonight's match have been arrested" and offered a public apology after the incident calling it "totally unacceptable behaviour".
Three pitch invaders at tonight's match have been arrested and are assisting police with their enquiries. 1/3 — Tottenham Hotspur (@SpursOfficial)
November 27, 2014
We shall provide an update as soon as we have established the full facts. 2/3 — Tottenham Hotspur (@SpursOfficial)
November 27, 2014
We apologise to fans for the disruptions caused by this totally unacceptable behaviour. 3/3 — Tottenham Hotspur (@SpursOfficial)
November 27, 2014