Warrnambool woman Molly Mitchell will be the daring individual who will part with her locks at the event, which kicks off at 7pm.

The shave is scheduled for 8.30pm and a raffle will be run prior to that which will include shaving Ms Mitchell’s head as one of the prizes.

Local acts Jacob Gellert & Friends and Indigo Children will perform from 7pm, followed by Melbourne bands Cherrywood and The Pretty Littles. 

The Loft manager Jarrod Hawker said Ms Mitchell was aiming to raise about $5000 and looked set to hit the target.

Aside from musical events and charity tins scattered around Warrnambool, regulars and staff at The Loft hijacked the online drinking phenomenon “Neknominate” and turned it into a money-spinner for Ms Mitchell’s efforts by nominating people to donate money to charity instead of nominating people to skol a random beverage, usually alcohol.

The initiative — dubbed “Nextnominate” — also encouraged people to donate to a charity of their choice, but particularly helped Ms Mitchell’s fund-raising due to the phenomenon circling through The Loft’s regulars and staff.