THE promotion of the Koroit Irish Festival is now in top gear with the launch of a new logo being part of the blitz.
The festival will take place on the weekend of April 25-27 with a range of activities planned across the three days.
Leading Irish-Australian recording artist Damien Leith will headline the festival, which will again include the staging of the Australian Danny Boy Championships.
The weekend will also feature a Gaelic football game on the Sunday between leading Melbourne female team the Sinn Fein Ladies and a Koroit All-Stars line-up.
And on the Friday night the Koroit Theatre will be packed with the Great Irish Australia Quiz Show with a panel show made up of six prominent Irish-Australians testing their knowledge and their wit in what looms as an entertaining evening.
Koroit Irish Festival secretary and marketing co-ordinator Amy Holscher said the new logo would give the festival a strong presence into the future.
“We thought the time was right to create a new brand. We were looking for a new, fresh and clean brand that people could associate with the festival whenever they see it,” Miss Holscher said.
“We are thrilled with the logo we now have and we are confident it will help us spread the word to a bigger audience.
“The festival this year is jam-packed with great performers and also with a diversity of things to do, so we think there is something for everyone.”
Miss Holscher said the festival now had a strong presence on social media and was launching an eight-page promotional brochure today.
She said the launch was timely as it allowed the committee to get the brochure out at the Port Fairy Folk Festival this weekend and on St Patrick’s Day the following week.
“The Port Fairy Folk Festival have been such great supporters of our festival and they have given their blessing for us to hand out our promotional brochure at the festival this weekend, which is huge for us.
“To be able to get to so many music lovers who come to Port Fairy is a wonderful opportunity for us and one we really appreciate.”