Cheers to charity - not drinking games

SICK of those neknominate videos filling up your news feeds on social media?

A new trend is emerging and instead of skolling an alcoholic beverage, participants are urged to donate to a good cause.

Warrnambool businessman Jarrod Hawker has founded Next Nominate in a bid to spread positivity and generosity across the world.

Owner/manager of The Loft, Mr Hawker said the idea came about after realising how fast messages on social media could spread.

The original game, known as neknominate, has flooded Facebook with people filming themselves skolling a glass of alcohol and then nominating two friends to do the same in a chain letter-style game.

As an alternative to the worrying trend of “necking” a drink, Next Nominators are encouraged to film themselves donating to charity or helping others and post it on the Next Nominate Facebook page.

“I thought let’s do something good and worthwhile,” Mr Hawker said. “The other neknominate just made me really angry.”

Mr Hawker said he had seen variations on the neknominate idea on social media, including fitness challenges.

“I reached the idea independently,” he said.

“I thought it would be fun to see how it spreads.”

Mr Hawker said nominators had donated to the RSPCA and children in Uganda so far, and predicted donations to Peter’s Project would be popular.

Mr Hawker completed the first Next Nominate challenge with a donation to the Leukaemia Foundation’s World’s Greatest Shave, for regular Loft patron Molly Mitchell who will shave off her locks on March 15. The Next Nominate page can be found at

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