“LEGENDAIRY” flags have been hoisted at the entrance to Cobden to highlight the importance of the dairy industry to the town’s and region’s economy.
The town’s promotion of the dairy industry follows its earlier claims to be the dairy capital of the world, based on the fact more than 140,000 head of cattle are in and around the area.
The flags are part of Dairy Australia’s Legendairy campaign that promotes the dairy industry as a whole, championing the stories of the people within the dairy industry and celebrating the contribution they make to their local communities and the Australian economy, and the food commodities they produce.
Cobden is the first town in Victoria to fly the Legendairy flags.
Progressing Cobden treasurer Frank Martin said the town was delighted to display the flags.
“The whole town depends on the dairy industry, and depends on the success of the dairy industry,” Mr Martin said.
WestVic Dairy executive officer Gavan Mathieson said Cobden was the “geographical centre of south-western Victoria’s dairy industry”.
The town’s dairy factory, now owned by Fonterra, was Victoria’s first cheese and butter factory when it opened 125 years ago.