WINEMAKERS from around Australia and New Zealand poured into Warrnambool yesterday for a unique trade day at the Lady Bay Resort in Warrnambool.
Following the success of last year’s inaugural Sip Trade event, a varied line-up of 30 wineries and winemakers met with local traders and restaurant operators keen to update their spring-summer wine lists.
Taking the chance to show off their latest concoctions were wineries from Western Australia to Central Otago in New Zealand.
Organiser Terry Golds-worthy said it was uncommon to bring a wine-tasting trade show to a regional area but merchants Mezzanine and red+white wanted to go against the norm. “We did one last year as an experiment to see if Warrnambool would be encouraged by us bringing a trade day here, instead of having to go to Melbourne,” Mr Goldsworthy said.
“We decided to take a positive step and come to the people instead of them coming to us.
“It is unusual in this day and age but it used to be done frequently years ago.
“There are new releases and new products for people to try and some will probably take back knowledge for their summer wine lists.”
As well as a beginners’ wine appreciation class led by red+white, Mr Goldsworthy said new trends in wine would be explained to attendees.
“I hope people can take away more knowledge from talking to winemakers and a better understanding of how they can actually relate to the consumer, especially in pairing up with meals,” he said.