CLOTHING retailer Peter Watson wants other traders to follow suit and try to dress up Liebig Street in an attempt to revive the Warrnambool CBD.
His team has designed a footpath display rack featuring a large poster of a male model on a vintage motorcycle to rev up trade in a depressed economic climate.
“I’m keen to bring creativity into our centre to brighten it up,” he told The Standard.
“You don’t have to copy what other cities do, let’s have our own local flavour.
“I’d encourage more traders to brighten up our streets with creative materials rather than tacky things which look daggy.”
City council business support manager Tanya Egan applauded the initiative.
“The recent business confidence survey showed a gloomy forecast by operators. This is the time to innovate,” Ms Egan said.
“It would be fantastic to see ideas that would encourage visitation and make the CBD look brighter.
“Council staff would be happy to talk with people and help facilitate their ideas.”
Mr Watson said trader initiative would complement the forthcoming city laneway and public art project which recently won a $150,000 state government grant in addition to $115,000 from the council.
“Retailers can show creativity and contribute to the way our street looks,” he said.
“We used local expertise in engineer Lee Giblin and signwriter David Cassidy and worked with the council on guidelines.
“You don’t have to go to Melbourne to find creativity.”
Ms Egan said community consultation on the laneways project would start soon.
“We’ll look at all laneways in Liebig Street to see what’s possible then select one as a demonstration project.
“Applications have also been made for more government funding for rolling out other aspects of the city centre revitalisation plan approved by council.
“We are conscious of the community desire to have an alive, thriving and culturally-rich city centre.”