MOVES to improve marketing and promotion of Warrnambool has been supported by the city’s second annual business survey, which also called for more lobbying of governments.
Eighteen per cent of survey respondents suggested better marketing while 17 per cent wanted more lobbying for infrastructure upgrades, better transport links, broadband access and other issues affecting local businesses.
Rezoning more housing land was also high on the list, along with a city centre upgrade.
Rather than taking the survey results as a criticism, city council business support manager Tanya Egan said they affirmed what was already being done by the council.
“We are very strong in council on lobbying governments, marketing tourism, economic development and meeting future housing and industry land needs,” she said.
“Survey results are as I expected.
“They show support for the council goals.”
Other suggestions from the survey included more networking with other businesses, regular special tourist events and special local retail promotions.
The survey was completed by 285 business operators and results will be distributed to all 1200 businesses on the council’s database and through South West Credit, banks and accountants.