AFTER surviving almost three years on a shoestring budget, Commerce Warrnambool is preparing to step up in stature as the city’s go-to group for all business operators.
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The fledgling volunteer committee has been allocated $25,000 from the state government and $10,000 from the city council to develop an operational structure that will stand the test of time.
A consultant will be appointed to come up with appropriate governance, board structure, financial sustainability, aims and membership.
In past decades several community representative groups have been formed to tackle issues and later folded through apathy.
“We want to be here long term and be all-inclusive covering all sectors of the business community,” Commerce Warrnambool vice-president Elliot Gould said.
It is expected a detailed report will be ready for evaluation before Christmas to guide the group on its future role.
Premier and local MP Denis Napthine said it was important for regional cities like Warrnambool to have a viable representative group to drive job creation and economic growth.
“We want to help Commerce Warrnambool become better,” he said.
Dr Napthine said businesses looking for information or services often went outside, not realising there were solutions in their own area. He also pointed to the need to keep improving marketing.
“Warrnambool has been seen as a natural hub for the region for up to 100 kilometres away, but now with more people shopping on the internet or going to Geelong or Ballarat it has to do more in promoting itself,” Dr Napthine said.
City council growth director Bill Millard said it was important to have a strong local network.
“We want to see it succeed,” he said.
There are 2500 active business operations in the municipality and 5000 registered Australian Business Numbers.
pcollins@fairfaxmedia.com.au