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 Warrnambool's main street feels squeeze 

Warrnambool's main street feels squeeze

27 Jan, 2012 04:00 AM
WARRNAMBOOL’S “golden mile” shopping strip, Liebig Street, is showing signs of losing its shine as the list of vacant shops in the high street grows longer by the week.

There are now five prime spots without tenants between Koroit and Lava streets and a further two are to close in a month.

As well, there are three empty premises in an arcade leading off Liebig Street, with rumours of more businesses to join the exodus.

One business community source has counted almost 60 vacant spots in the entire central business district.

Tighter economic times, inflexible absentee landlords charging high rents, competition from internet trading, parking restrictions and traders looking to retirement are some of the reasons given.

It’s a similar issue in Hamilton, where there are more than 15 empty CBD shops.

The closures show another side to the often-touted rosy picture of the south-west as a thriving investment hub.

Retailing nationally has gone into slow gear after boom times came to an abrupt halt about a year ago. Many Warrnambool traders are reportedly struggling to make profits and pay high rents.

Commercial leasing agent David Turner said there was a retail revolution under way and a changing of the guard in central Warrnambool.

“Sites once much in favour have fallen out of favour and business models are changing,” he said.

He and several traders contacted by The Standard put some of the blame on absentee landlords who showed little interest in modernising their premises or adjusting the rent.

Many traders in the central Liebig Street strip are paying at least $1000 a week just on their lease and some have battled for years to have plumbing and other crucial infrastructure repaired.

Mayor Jacinta Ermacora said the city had weathered many challenges in its 150-plus-year history and would survive this latest change.

“Deals are being done where landlords are willing to accommodate the needs,” Mr Turner said.

“Some landlords need to modernise and take more interest in their tenant’s needs.

“If it says your rent is too high or your shops are too run down traders will look elsewhere.

“Just like shoppers, retailers will vote with their feet.”

Jewellery shop operator Elvi Harris will close her business by early March because she says income is not matching the high rent and overheads.

“Some landlords seem to just enjoy reaping the money without contributing,” she said.

“They are not in touch with reality.

“There are also external influences with the internet playing a minor part.

“We, the community and retailers, all need to work together.”

Terri Kramm said she decided to close Liebig Street Central Newsagency last Saturday after 20 years to consolidate into her Timor Street newsagency.

“Our reasons were the cost of rent and retirement age for Joe Willis who had operated Liebig Street full-time for the past 15 years,” Ms Kramm said. “We find parking is much better on Timor Street.

“I think there needs to be a wake-up call for property investors and landlords to be more sensitive to the economic environment.

“However, in our case we had a good relationship with our landlord who sent us a thank you letter.”

Book City operator Jim Bell aims to close at the end of February after almost 15 years running the business with his wife Ann.

“It’s been full-on running the shop seven days a week so we decided to take the opportunity and retire and spend more time with the family,” Mr Bell said.

“We don’t intend signing on for another five years of the lease.

“Things have certainly changed in the business world since we came in.”

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comments


Date: Newest first | Oldest first
Retail strips are always changing as owners that have not moved with the times are left behind and businesses that were not viable opened up when they shouldn't have.

This is a common town event.

It would help though if the landlords knew not to rent out those poorly maintained, and badly fitted out leases at the same prices as Melbourne leases. Shameful.

Business owners that are not happy with their landlords can contact the Small Business Commissioner who will fight the lease issues on your behalf and pull these people into line.

Posted by Changing of the guard, 27/01/2012 6:36:33 AM, on The Warrnambool Standard
WARNING ! The saleyard closure will only add to the problem. Agricultural dollars will go to other centres,have a look at Korumburra since thier stock market closed also John Deere dealer Windmill Ag has closed in Meeniyan and moved next door to saleyards at Koonwarra. Councillors take note.
Posted by shorty, 27/01/2012 7:08:29 AM, on The Warrnambool Standard
Parking has become a nightmare in Warrnambool, constantly running to check your meter is a pain in the wallet. What about a multi-level parking lot to encourage people to come & shop for the day? Until more convenient parking becomes available there is no encouragement to come & shop in Warrnambool CBD.
Posted by vegemite, 27/01/2012 9:34:51 AM, on The Warrnambool Standard
Customer service always wins, when was the last time you went into a shop and felt that you were being treated like a customer? Smaller outlets can not survive if they try and compete with chain stores they need to specialise in unique brands, good customer service and ensure that their staff are polite and helpful. People will go for price over service of the service is poor.
Posted by WATCHDOG, 27/01/2012 12:32:29 PM, on The Warrnambool Standard
Section 52 of the Retail Leases Act 2003 requires the landlord to maintain the structure, plant and equipment, and any service related fixtures and fittings in the premises to a level that is "consistent with the condition of the premises when the retail lease was entered into”. Any retailer who did not either obtain warranties from the landlord as to the condition of the premises or did not require the landlord to bring the premises up to standard before the lease was entered into, should realise they are in the wrong business. If you have no idea, how can you succeed?
Posted by Dave, 27/01/2012 2:29:27 PM, on The Warrnambool Standard
Vegemite: There is so much empty parking behind shops in Warrnambool such as Ozone Car Park. People circling the main street would save so much time if they just parked and walked a few minutes to the shops!
Posted by emxp, 27/01/2012 3:02:42 PM, on The Warrnambool Standard
That means that the Street Sweeper will now lift the brushes in front of shops that are now vacant and not clean the footpath, as they are not paying rates!?! OR was the “We’re not collecting you rubbish because we sweep your footpath!” a ruse by the council just to skimp on doing what they are paid to do!
Posted by RobinHood, 27/01/2012 4:33:45 PM, on The Warrnambool Standard
Why is it all I see and hear is the name and face of the Harris family when talking about retailing in Warrnambool? Self promotioning and headline seeking~ hmm !
Posted by Why is it?, 27/01/2012 4:57:03 PM, on The Warrnambool Standard
Dirty looking, dangerously uneven and cluttered pavements in the cbd need major work, but Council simply chooses to do nothing but employ expensive consultants.

Its a sad sad joke.

Posted by futurist, 27/01/2012 5:42:03 PM, on The Warrnambool Standard
Perhaps customer service is a thing of the past which makes me wonder whether customer service is implemented as the number one criteria to new employees. A lack of is predominant.
Posted by eye, 27/01/2012 6:34:23 PM, on The Warrnambool Standard
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