WARRNAMBOOL traffic police will be at the forefront of statewide efforts to reduce the road toll during the summer holidays.

Senior Sergeant Louise Bryant said a number of initiatives were being launched in support of local traffic policing strategies.

"The simple aim is to make members of our community as safe as possible on the roads," she said.

Operation Raid, focusing on drugs and drink-driving, starts this week, running alongside Operation Aegies, aimed at speed, fatigue, seatbelts and mobile telephone use until January 1.

"These initiatives support Operation Liebig, which targets driver and hoon behaviour in Liebig Street, and the annual Summerbool campaign which runs between December 1 and February 1 next year," Senior Sergeant Bryant said.

"Summerbool focuses on a range of issues but includes safe travel to and from the Warrnambool region and driving behaviour while in the holiday precinct."

Victoria has recorded its five lowest road tolls in the past five years - 332 lives were lost on the state's roads last year and 272 people have died so far this year.

The south-west has experienced one of its best years with fatalities dropping by nearly 75 per cent to five for the current calendar year.

The region has averaged 19 road deaths a year during the past three years. So far this year there have been no road fatalities in the Warrnambool area.

Senior Sergeant Bryant warned drivers that the impact of increased police attention over summer was entirely up to individuals.

"If driver behaviour is respectful to the community these initiatives will only improve safety on our roads for all," she said.

"As an early Christmas wish our members can only strive to decrease the number of people who are directly affected by road trauma each holiday season."

Across Victoria, the State Government is introducing a range of tough new measures to further reduce the road toll. Penalties for talking on mobile phones or not wearing seatbelts will increase from $153.12 to $226.84.