Called Emily's Fund the appeal was set up to help pay for day-to-day needs including relief milkers for the family's dairy farm, specialised care when Emily returns home later in the year, travelling costs for the numerous trips to Emily's hospital bedside in Melbourne and daily lunches for her brothers, who attend college in Warrnambool.

The appeal will be managed by a committee comprising South West Credit chief executive David Brown, The Standard general manager Graham McMahon, GenR8 director John McKinnon and Blake family friend Ally Couch.

Between them they have chipped in almost $4000 into a special appeal account at South West Credit and will approach other businesses and individuals to contribute.

Donations can be made to the appeal account: BSB 803073; account number 100024092; account name Emily's Fund.

"Emily's Fund has been established to help her and her family with needs that are secondary to her care, but needs that are also essential day-to-day requirements of her family," the committee said.

Another appeal started more than a month ago by veteran Framlingham cyclist Ian Turner, who distributed collection tins around Allansford district towns then rode to collect them with his wife Lynn on February 1, has raised more than $5500.

Their appeal, called Ride For The Little Ones, aims to assist the Blake family and the family of Jake Croft who was also seriously injured in the crash.

Mr Turner will ride his bike on rollers in Koroit Street outside Westpac Bank this Thursday and Friday between 8.30am and 4.30pm to highlight the appeal. An appeal account has been set up at the bank branch.

Mr Turner also rode on rollers at the Sungold Field Days and the Heytesbury Show. Yesterday, he rode to Mortlake to collect tins and will later ride to Terang, Camperdown Cobden and Port Fairy to collect more tins.

Mrs Turner said the community generosity had been wonderful. "Beside the cash there have also been a donations of petrol and beef," she said. "Woodford Primary School raised about $240 through a crazy hair day."

The Turner's appeal will continue for several more weeks.

So far the appeal has raise more than $5500 plus donations of petrol for the families and beef.