Knowing the benefits of having a good skincare routine, mother-of-four Kate Marshall decided to pass her wisdom on to her daughters but couldn't find any suitable products for their sensitive young skin.

"I had a desire to start my kids on a skincare routine early but I just couldn't find any products that I thought were appropriate," she said.

"I could see there was a need and it was a chance to develop a passion of mine."

Before embarking on her nursing career, Mrs Marshall had some experience in the cosmetic industry and drew on this knowledge in launching her own brand of organic skin care for children.

"I wanted something gentle for their skin," she said.

"As adults we're exposed to more than 100 chemicals from body products and I didn't want to expose my children to that.

"The products are also biodegradable so when they are washed down the drain they don't cause any harm to the environment."

After two years of testing the products on her children Victoria, 11, Alexandra, 8, Isabella, 3, and even William, 6, Mrs Marshall launched her company Essential Angel from her home in March this year.

"Logistically it was hard for me to get out of the house so starting an internet business was the best way to stay with my kids and work," she said. "We've had phenomenal success so far with big interest in Asia and Japan, which is very exciting"

Though her working days start at 8pm once her children go to bed, Mrs Marshall said running her own business was very rewarding.

"I wanted to be a positive role model for my children and show them just what you can achieve if you put your mind to it," she said.

"It's been a really great challenge."