Cast: Paul Rudd, Jason Segel, Rashida Jones, Jaime Pressly, Andy Samberg.

SUPERBAD< /i> and Pineapple Express helped bring the term 'bromance' into the cinematic vernacular, and I Love You, Man is the latest tale of platonic dude-love to be a hit at the box office.

It's a charming film which, despite being low on laughs, succeeds like many rom-coms by appealing to both sexes and having good chemistry in its leads (even if they usually don't seal the deal with a kiss in a bromance).

Rudd stars as real estate man Peter, who is just months away from getting married to his fiancee Zooey but doesn't have a best man - in fact, he has no real male mates at all.

After overhearing Zooey and her pals discussing his friendlessness, Peter decides to find himself a man that can not only hand him the ring at the altar but be a real buddy.

Enter Sydney, a straight-talking man-child with a refreshingly honest approach to life, but is he the right man for Peter?

Despite its slightly outlandish premise, its perspective on relationships between men and men, and girlfriends and best friends is often painfully accurate and forms an intelligent heart to a film which gets its biggest laughs from the gutter, including a surprisingly neat fart gag and a scene punctuated by projectile vomiting.

Peter and Sydney's bromance is well played and avoids being sappy or 'unmanly' as they bond over Canadian prog-rockers Rush, fish tacos and quite a few beers.

It's a shame the film isn't more laugh-out-loud, but while Rudd and Segel might not be exercising their funny bones as much as you'd hope, they work together well and make likeable characters not that far removed from their roles in Role Models and Forgetting Sarah Marshall respectively.

Not as funny as Superbad or Pineapple Express, or even the classic '90s bromance of Jay and Silent Bob, but I Love You, Man works as a simple but effective addition to the genre.